HÉCTOR SERRANO: THE JOURNEY IN BETWEEN 25 YEARS CONNECTING
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di_mad / Feria Hábitat València, Works

HÉCTOR SERRANO: THE JOURNEY IN BETWEEN 25 YEARS CONNECTING

di_mad / Feria Hábitat València

Retrospective exhibition on the occasion of the Spanish National Design Award 2024 by the Ministry of Science and Innovation, as well as the celebration of the 25th anniversary of the creation of his studio.  An exhibition that shows his creative approach and his design processes through a selection of almost a hundred of his works and projects in various fields.

Curated by design journalist Tachy Mora, ‘Héctor Serrano: The journey in between. 25 years connecting’ brings together a selection of his most significant works in multiple fields, offering a panoramic view of the different creative paths he follows and the results he achieves with his peculiar gaze.

Héctor Serrano’s designs are characterised by their original ability to connect with people, often appealing with great sensitivity, to the memory we have of objects or our surroundings. In his case, the most interesting thing is that this approach is never done from a nostalgic position, but with an innovative proposal. 

The exhibition seeks to transmit what his approach and design processes consist of, in which the journey he makes between the starting point and the result is of great relevance, and where “the unexpected ingredient” often  intervenes. That spark that characterises his proposals and which can appeal to the user in a fun  and creative way in an immediate way, or manifest itself in a not so obvious way at the level of  innovation, research or sustainability.

 

 

Promoted by

DIMAD

Management, Exhibition Design and Setting up

Héctor Serrano | Borealis

Curator

Tachy Mora

Coordination

Mónica Álvarez y Gloria Escribano

Graphic Design

SoGoodStuff Studio

Setting up Assistant / DIMAD Technician

Nazaret del Rosal

DIMAD Management

Christel Coolen

DIMAD Team

Julia Monereo & Myriam Cea

Héctor Serrano and Borealis Team

Jaime Sirera & Beatriz Guillen

Music

Martín Serrano

Roots Project Photography

Juan Martínez

Roots Project Production

DeBigot Enrotllat 

Exhibition Photography

Adrián Vázquez

Sponsors

Ministerio de Cultura, Faro Barcelona, Kikkerland, A-Emotional Light, Nagami.

Supported by

Andreu World, SoGoodStuff, Alhambra, UCH CEU

Loan Firms

A-Emotional Light, Ezpeleta, Faro Barcelona, Gandia Blasco Group, Kikkerland, Möwee, Nagami.

Firms of the Projects Exhibited

A-Emotional Light, Alhambra, Ayuntamiento de Barcelona, Coachella, Droog, EMT Madrid, Ezpeleta, Faro Barcelona, Fontana Arte, Fundación La Caixa, Fundación Telefónica, Gandia Blasco Group, ICEX, Kikkerland, Koala, Lékué, Lexon, MadLab, Miradors de l’horta, Möwee, Muji, Multiópticas, Nagami, Noken Porcelanosa, Roca, Seletti, Tak, Trebonn, Vienna Tourist Board.

Acknowledgements

Alberto Martínez (Venture), Alberto Gimeno, Carmen Baselga, debigotenrotllat, Juan Martínez, SoGoodStuff Studio.