Curation, design and communication campaign of Spain Emotion. The Exhibition shows more than 50 products of Spanish design during Tokyo Designer’s Week 2008.
We chose emotion as a common thread for the exhibition, something very representative of Spanish character. We wanted to create a relaxed, suggestive and inspiring experience for the visitor. In order to communicate emotion we created a space more like a theatre than a gallery or museum, a space that aims to entertain, seduce and surprise rather than just show. Four large shelves act as theater stages, with a backlight that transforms the object into a character, using color as a narrative element. White objects are brought to life by the constant changing colour of light. The visitor becomes the spectator using the off-cuts of the shelves as stools.
In collaboration with Javier Esteban.